Firms of the Future (Jackson Keynote)
Mitch Jackson’s Keynote: Exploring the Power of AI (action steps and talking points)
Introduction
According to MIT’s new report, The GenAI Divide: State of AI in Business 2025, based on 150 leadership interviews, a survey of 350 employees, and an analysis of 300 public AI deployments, 95% of enterprise AI pilots are failing.
Recent McKinsey research shows nearly 8 in 10 companies are experimenting with generative AI. The problem? Just as many admit they’ve seen no significant impact on the bottom line. IDC, a technology research firm, says business spending on generative AI will jump 94 percent this year, hitting $61.9 billion. Yet looking back to the end of last year and S&P Global found 42 percent of companies abandoned most of their AI pilot projects by the end of 2024, more than double the 17 percent that pulled the plug the year before.
The failures stem not from the technology itself, but from poor workflow integration, organizational misalignment, and unrealistic expectations. “Human factors” like employee and customer resistance or lack of skills also play a big role.
The truth of the matter is that there’s a moment every leader feels when the ground begins to shift beneath them. You sense that the old ways of working are fading and a new force is taking root inside your business, your industry, and your life. That force is artificial intelligence. It is no longer something on the horizon, it is here, and it is growing at a pace faster than anything we have ever seen. The question is not whether you are ready, it is whether you are willing to step into the moment and lead with clarity.
Step 1: Wake Up to the Moment
Several months ago, I had a conversation with a client and friend who runs one of the largest expert witness companies in the world. He looked at me and asked where to even begin with AI. He knew it would change everything, yet the path forward was still unclear. That is the same question many of you are asking yourselves. Where do we start, what goals do we set, and how do we get our people aligned fast enough?
One Fortune 500 company helped a client, a global appliance maker, plugged it’s AI into 10,000 service manuals and slashed call times in half while shifting nearly two-thirds of support to self-service. They took what used to overwhelm call centers and turned it into an instant answer machine that works around the clock.”
Law firms are using these systems to go far beyond answering surface-level questions, instead conducting in-depth research, sifting through the most relevant information, weighing competing possibilities, and delivering well-reasoned forecasts that help clients plan, prepare, and even predict outcomes with impressive accuracy. They factor in everything from societal and cultural events that may shift opinions, to developing related cases, to the analysis of millions, if not billions, of data points when reviewing, reasoning, and making recommendations.
Accounting firms are also beginning to harness AI in similar ways, transforming how they manage complex financial data and client services. Instead of spending hours digging through spreadsheets or compliance documents, AI systems can rapidly analyze thousands of records, flag anomalies, and even forecast risks with remarkable accuracy. From auditing and tax planning to fraud detection and financial modeling, these tools reduce human error, surface insights that might otherwise be missed, and give accountants the bandwidth to focus on advising clients strategically. The result is faster turnaround, stronger compliance, and more value delivered to clients.
Every leader faces moments when the rules change, and this is one of them. The tools and skills your people once relied on are being replaced by systems that can do them faster, cheaper, and at scale. That’s not a threat, it’s a call to step up. Your role is to help your teams see that the edge no longer comes from knowing how to work the tools, it comes from knowing how to define the problems, describe the outcomes, and give direction that technology can carry out with precision. When your people learn to frame requests clearly, connect tasks back to business goals, and refine results through feedback, they stop being passengers and start driving the future.
Your responsibility is to make sure your teams understand this shift and are prepared to operate in it. Show them how to look past the mechanics and focus on outcomes. Teach them to see the flow of business that never changes, marketing into sales, sales into delivery, delivery into renewal, and to use that pattern to guide every decision. Remind them that the real value is in translating business needs into instructions technology can execute reliably. When you set this expectation and model it, your teams will stop chasing tools and start creating systems. That’s how you give them the clarity and confidence to thrive in a world where yesterday’s skills expire overnight.
Now pause and ask yourself: How many times in the last 90 days have you been in a meeting where incorporating AI into your company came up? How many times did you walk out with a clear plan forward? Leadership is no longer about having every answer. It is about adapting in real time, about moving while others are still waiting.
Step 2: Step Onto the New Continent
Think of AI as a new continent that has risen overnight, populated with billions of digital workers ready to be put to work. One in six companies has already crossed the 50-point mark on AI maturity, and they are moving quickly. These are the organizations pulling ahead with stronger engagement, clearer metrics, and measurable returns. Some are already reporting returns on investment north of 15 percent, and the compounding effect is only beginning.
This is the land rush moment of our time. The ground is fertile, and the companies moving with conviction are staking their claim. Are you standing on the shoreline watching the waves, or are you stepping onto the new continent and building? If AI is a new territory, what ground will your company own in it?
Step 3: Get Real About Exponential Growth
The human brain struggles to grasp exponential growth. Fold a piece of paper 43 times and you reach the moon. Fold it 103 times and you touch the sun. AI is compounding at that same speed. Even if development stopped today, entire industries such as translation, research, and customer service would already look nothing like they did just two years ago.
Eighty-one percent of companies are increasing their AI spending this year. The leaders are not dabbling. They are building brand-new processes designed around AI from day one. Your strategy does not need to outpace the math. It needs to anchor to what never changes: trust, speed, value for customers, safety, and meaning for employees. AI is your multiplier.
What is one timeless customer or employee need that you believe AI could help scale inside your business? Write it down. Say it out loud. That answer is your first clue to where you should point your focus.
Step 4: Become a Centaur
The most resilient leaders are those who learn to partner with AI rather than compete against it. This is the Centaur model. You merge your judgment, creativity, and empathy with the speed, precision, and memory of AI. It is not about replacing you, it is about strengthening you.
Two-thirds of leading companies already empower their people to propose AI solutions to business problems, and nearly 70 percent give employees the freedom to choose their own tools. That is not about cutting costs. That is about creating a culture where every employee feels like a designer of the future. When you align your vision and values with AI, you are building the operating system for leadership in the next decade.
Now ask yourself: How would your work feel if you had an intelligent partner at your side, one that handled the repetitive and mechanical so you could focus entirely on judgment, creativity, and relationships?
Step 5: The 3 Core Actions That Build Momentum
In preparation for this keynote, I came across this recent MIT report called The GenAI Divide: State of AI in Business 2025. The research, built on 150 leadership interviews, a survey of 350 employees, and an analysis of 300 public AI deployments, reveals a sharp line between projects that thrive and those that stall. The report found that 95% of enterprise generative AI pilots at companies are failing.
The study emphasizes that the primary cause of failure isn’t the AI technology itself, but issues with poor integration into workflows, organizational misalignment, and unrealistic expectations, rather than model capability. It stopped me in my tracks, and I want to walk you through the highlights and exactly what they mean for where your business is headed.
Most of you, and I’m talking to corporate executives, are pouring effort, money and intelligence into outdated systems built for a different era. Layers of approval chains, middle management filters, and quarterly pacing cycles were designed when information moved slowly. AI does not move slowly. It processes signals at once and demands a new rhythm. When you force it into old workflows, value leaks out before you can capture it.
Some organizations are proving what happens when you flip the model. They’ve managed to pivot to AI at scale. They focus on one pain point and solve it completely. They buy specialized tools instead of building everything from scratch. They empower the people closest to the work to drive adoption. And they see measurable gains in revenue, cost reduction, and speed. The common thread is simple. They rebuild their organizations for intelligence abundance, not scarcity.
Your next move is not to approve another chatbot pilot or launch another internal build. Your next move is to rewire how your company processes information. That means collapsing decision cycles from months to days. It means budgeting AI resources toward automation in finance, operations, and customer support rather than flooding sales decks with new buzzwords. It means creating an operating model where AI is not an experiment on the side but a core function that runs the business.
You need to stop asking how to implement AI and start asking what your company looks like when every unit has access to intelligence a hundred times faster than before. That single question resets priorities. It puts you in position to compete with AI-native startups running multimillion-dollar operations with teams smaller than your executive floor.
This is your wake-up call. Rebuild your workflows. Empower your line managers. Allocate resources to areas where friction is highest. Partner with specialists who already know how to deliver results. Stop bolting AI onto old systems and start creating a business designed for what AI does best.
This is where vision turns into action. The most successful companies follow three moves that keep momentum alive. First, start small. Identify one repetitive task that drains time every week. Run a 30-day pilot project with clear metrics, then review the results. Second, build trust. Create a sandbox where teams can experiment without fear. Support them with guidelines that emphasize safety and alignment. Consider putting an hour aside each Friday just to allow team members to discuss and share AI tools, tips and ideas. Third, scale impact. Run quiet experiments that surprise customers with personalization, and let loyalty grow from the results.
Pause now and jot down one repetitive task that slows you down every single week. Circle it. That is your first opportunity. The moment you walk out of this article, you will know exactly where to begin.
Step 6: Lead Through the Turbulence
AI is not only shifting how work gets done. It is reshaping entire economies. Labor is becoming infinitely scalable. That means every company will need a new definition of productivity and value. The transition will not be smooth, and turbulence is guaranteed.
The leaders who last are building strong governance. Nearly two-thirds of companies at the front of the curve already have advanced governance and privacy practices in place. They are writing their own rules for responsible AI, and they are holding themselves accountable. The horizon is not five years away. It is 18-24 months. If you are not writing the rules, you are reacting to the ones others put in place.
Do you want your company to be the one setting the standard, or the one scrambling to catch up?
Step 7: Make the Choice Today
This is the decision point. AI will either concentrate opportunity in the hands of a few or expand it across the many. The choice belongs to you and the actions you take. The companies pulling ahead are already measuring returns in customer experience, productivity, and growth. Ninety-four percent of the leaders are increasing AI spend, with 40 percent growing their budgets by more than 15 percent. These leaders are not waiting for tomorrow. They are building today.
Every agenda item in front of you, from risk to opportunity to leadership, is touched by AI. In twenty years, people will look back and see this moment as the dividing line. They will remember which leaders shaped the future. They will remember which leaders hesitated. When they look back, which one will they say you were?
Conclusion
The time has arrived to move with clarity, to act with courage, and to step into leadership with conviction. This is no longer about theory. This is about what you choose to do today, in this room, in this company, in this life. When you finish reading this page, listening to the audio conversation and watching the related video overview, consider answering this question. If you’re sharing this with your leadership team, have them do the same. Because intent and ideas are great, but action is gold.
The one AI action I will take today is…
That is your first step. That is your future. And the world is waiting to see you lead it.
I believe AI is the test of leadership for our time. History will not ask if you understood it, it will ask if you used it to build something that lasts.